Check back often on new ways to get involved in the 25th annual NBC15 Share Your Holidays!

Download a calendar here!

Check Out Hunger

Donate at the register at many area grocers throughout the campaign!  Hy-vee, Metcalfe's Markets, Pick 'n Save and Woodman's will all be helping to raise funds for Second Harvest.  Dates vary by location between November 1, 2020 and December 31, 2020.

Food & Fund Drives

 Participate in a food drive this year at your office by collecting food and funds.  Working remotely these days?  Host a virtual food drive and raise funds that way!

Find out more and register here!

NBC15 Share Your Holidays Virtual Kick-off | Thursday, November 12th 6:30pm

Here's where the real fun begins!  

1.  Order curbside to-go from 1 of 3 amazing Food Fight Restaurants (locations and menu coming soon).
2.  Order your cocktail kit from State Line Distillery
3.  Head home and join us on Zoom at 6:30pm for a half hour of fun as we prepare to launch our 25th anniversary of NBC15 Share Your Holidays Virtual Kick-off at 7:00pm LIVE on NBC15!!!
4.  At 7:00pm join us for a special, primetime edition of NBC15 News as we kick off the 25th Anniversary Year of Share Your Holidays! We’ll reflect back on how the giving started and the impact we’ve had over the years. We will also honor this year’s “Be Like Mike” awardees, who are recognized for embodying the giving spirit of former NBC15 Anchor and Share Your Holidays Founder, Mike McKinney. Join us on Thursday, November 12th from 7-7:30 p.m. on WMTV NBC15.   Tune in Over The Air on 15.1, Spectrum – Ch. 615, AT&T UVerse – Ch. 1015, DirecTV – 15, Dish Network - 15.


Don't forget to go online and bid on our virtual silent auction items!  Silent auction will close at 10:30pm on 11/12/20.

Place your order now!

Social Media Blitz | Tuesday, November 17th

Be ready with your holiday attire on Tuesday, November 17th!  Post your photo on Facebook or Instagram using #SYH25 and Naviant will donate 21 meals for each photo posted!  Up to 30,000 meals!  Our goal is to see 1400 photos posted in one day!

Download and Print this sign for your photos!

105.5 Triple M Request A Thon | Thursday, November 19th

Go online or call 1-844-8HUNGER (1-844-848-6437) , donate a minimum of $25, request your favorite song and Jonathan and Kitty on 105.5 Triple M will play it for you!  Want your song at the top of the list or a terrible song stopped?  You can increase your donation to be moved to the top or remove a song that's being played.  Phones will be open from 6:00am-7:00pm on Thursday, November 19th.

Giving Tuesday | Tuesday, December 1st

One of the biggest days of generosity is Tuesday, December 1 – Giving Tuesday!
To make giving even easier, we’re partnering with Thrivent. For one day only, they are matching $1 for every $2 you give* to Second Harvest Food Bank. Plus, Thrivent pays all online processing fees, meaning 100% of your gift will go right to the cause!
And you can take action today! While donations aren’t matched until December 1, help us celebrate this national day of giving! Post a photo, inspirational message or how our organization has impacted you on our donations page. For every post, Thrivent will donate a $1 to our organization.
The details
*Donations made online through Thrivent’s giving platform on Giving Tuesday, Dec. 1, 2020, will be matched up to $20,000 per Thrivent Member Network. Thrivent, in partnership with InFaith Community Foundation, offers you the opportunity to make online personal donations to the organizations you care about.


Celebration Drive Through Food Drive | Wednesday, December 2nd

On Wednesday, December 2nd, join us in honoring the start of NBC15 Share Your Holidays campaign!  Mike McKinney, late NBC15 News Anchor, began collecting food on a snowy evening in a grocery store parking lot.  This year, we want to honor him by hosting our own 25th anniversary Drive Through Food Drive.  Just place the food you'd like to donate in a bag in your trunk and we'll get it out safely and you can be on your way.  Considering making a monetary donation?  You can do that too!  We'll have our truck to collect food as well as cash collection containers ready!

Alliant Energy Center Parking Lot

Grand Finale Phone A Thon & Sort A Thon | Wednesday, December 9th

On Wednesday, December 9, the 25th annual NBC15 Share Your Holidays campaign culminates! All donations made on the phone during a Mike's Miracle Minute and all gifts made online will be matched ALL DAY!

From 6 a.m.-10:30 p.m., call our phonebank toll-free at 844-8-HUNGER (844-848-6437). 

While Sort A Thon will look different than previous years, we will still have volunteer shifts available.  We will be sorting food & packing Care Boxes at the Alliant Energy Center.  Shifts will be a bit longer than previous years with less volunteers per shift to protect staff and volunteers.


Mike's Miracle Minute Times


6:01am J.H Findorff & Sons
6:40am Compeer Financial
7:25am  BMO Harris Bank
7:55am  Second Harvest Foodbank Board of Directors
8:27am  Capitol Bank
8:57am  United Healthcare
9:58am  Colony Brands
10:26am  Madison Horizons Rotary Club
11:00am  Spherion Staffing
11:20am  National Mutual Benefit
11:58am Huby & Abraham, S.C
12:58pm  6AM MARKETING
1:21pm  Front Row Sales & Marketing
1:58pm  Mariner Finance
2:58pm  Seva Circle
4:15pm  Bob’s Discount Furniture
4:40pm  First Weber Foundation
5:00pm  Chase Brieman of CBRE
5:20pm Glanbia Nutritionals
6:00pm  The Madison Partners
6:15pm  Wollersheim Winery
6:58pm  Clack Corporation
7:46pm  The Members of Temple Beth El
9:01pm  Seva Circle
10:01pm SSM Health St. Mary's Hospital


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