Celebrate 25 years with us!

2020 is the 25th anniversary of the NBC15 Share Your Holidays campaign. What started out as a fleeting idea to hold a simple food drive at a local grocery store by late NBC15 News Anchor Mike McKinney, has grown into one of the largest food and fund drives in the entire country each year, providing more than 51 million meals to date.

How has the campaign become so successful? The answer is simple…because of you:
• Because of you, the campaign helps provide 1/3 of the more than 14 million meals Second Harvest provides every year.
• Because of you, new programs like school pantries and Kids Cafes are giving children at risk in our community enough healthy food so they can grow, learn, and reach their full potential.
• Because of you, seniors don’t have to choose between buying food and paying for medication.
• Because of you, families are saving enough money on food to help make ends meet at the end of the month.

There are many different types of “you’s” that make the NBC15 Share Your Holidays campaign a success every year. Everyone from the campaign sponsors, financial donors, food donors, service providers, volunteers, and of course the staff at both NBC15 and Second Harvest has an integral part in the success of the campaign. Because of you, our community is stronger!

At the end of the campaign each year, after the echo of a ringing phone has faded, after the last box of pasta or can of corn has been sorted, and after the last grocery shopper has made their donation at the register, that’s when the real work happens. That’s when the staff and dedicated volunteers of our partner agencies step in to serve the moms, dads, seniors, individuals, college students, and children who are facing hunger in our community. They are the front line of hunger relief. Because of you, these purveyors of hope are able to change lives!
Despite the millions of meals the campaign has raised over the years, millions of meals still go missing in southwestern Wisconsin every year. Which is why in honor of the 25th anniversary we’ve set our largest campaign goal ever…5 million meals!
Because of you, we will meet that goal, once again proving that in the words of Mike McKinney, “It shows that people care!”



Upcoming Important Dates

VIRTUAL Campaign Kick-off: Thursday, November 12, 2020 - 6:30pm-7:30pm

You won't want to miss the campaign kick-off! This year, you'll be able to wine & dine from the comfort of your own home or office...and invite others to do so as well! Please follow us on our event website or Facebook for our most up to date information.

Register and order dinner/cocktail kits here.

Grand Finale Phone a Thon: Wednesday, December 9, 2020 - 6:00am-10:30pm

Volunteers will be ready to answer your call once again during the Grand Finale! You're not going to want to miss this! Watch your email for more information on Grand Finale in the coming months.

We continue to be humbled and grateful for the support not only through the pandemic, but also through each and every year since the NBC15 Share Your Holidays campaign began. We look forward to another amazing campaign this year as we work to feed individuals and families that struggle with hunger. We look forward to celebrating with you throughout this campaign!



Are you interested in being involved by becoming a sponsor or hosting an event?  Please contact Karen Gallagher at 608-216-7212 for more information.



Mike's Miracle Minute Sponsors:

BMO Harris Bank
Capital Bank

Chase Brieman, LLC CBRE
Clack Corporation
Compeer Financial
First Weber Foundation
Glanbia Nutritionals
J. H. Findorff & Son, Inc
Mariner Finance
Second Harvest Foodbank Board of Directors

Social Media Blitz:  


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