Celebrate 25 years with us!

2020 is the 25th anniversary of the NBC15 Share Your Holidays campaign. What started out as a fleeting idea to hold a simple food drive at a local grocery store by late NBC15 News Anchor Mike McKinney, has grown into one of the largest food and fund drives in the entire country each year, providing more than 51 million meals to date.

How has the campaign become so successful? The answer is simple…because of you:
• Because of you, the campaign helps provide 1/3 of the more than 14 million meals Second Harvest provides every year.
• Because of you, new programs like school pantries and Kids Cafes are giving children at risk in our community enough healthy food so they can grow, learn, and reach their full potential.
• Because of you, seniors don’t have to choose between buying food and paying for medication.
• Because of you, families are saving enough money on food to help make ends meet at the end of the month.

There are many different types of “you’s” that make the NBC15 Share Your Holidays campaign a success every year. Everyone from the campaign sponsors, financial donors, food donors, service providers, volunteers, and of course the staff at both NBC15 and Second Harvest has an integral part in the success of the campaign. Because of you, our community is stronger!

At the end of the campaign each year, after the echo of a ringing phone has faded, after the last box of pasta or can of corn has been sorted, and after the last grocery shopper has made their donation at the register, that’s when the real work happens. That’s when the staff and dedicated volunteers of our partner agencies step in to serve the moms, dads, seniors, individuals, college students, and children who are facing hunger in our community. They are the front line of hunger relief. Because of you, these purveyors of hope are able to change lives!
Despite the millions of meals the campaign has raised over the years, millions of meals still go missing in southwestern Wisconsin every year. This is why in honor of the 25th anniversary we’ve set our largest campaign goal ever…5 million meals!
Because of you, we will meet that goal, once again proving that in the words of Mike McKinney, “It shows that people care!”



After a year’s worth of planning during this time of great uncertainty, we've been comforted, encouraged, and humbled by the outpouring of generosity and support from our community.
Because of you, we raised 6,343,264 meals.

Amazing individuals, organizations, community groups, businesses, and corporations have all stepped up to support those facing hunger. Thank you for helping us exceed our goal and meet the challenges of this moment, so we can continue to provide to our neighbors in need. Second Harvest would also like to thank NBC15 Madison for partnering with us for another successful campaign. Over the year, NBC15 enlisted the support of their all-star staff, celebrities and community leaders who appeared in commercials on NBC15 asking the community to support our cause by volunteering, hosting a food drive, or making a donation. Your contribution helped us continue to provide an amazing service to our community. Because of you, we were able to help countless children, seniors, and families struggling with hunger. On behalf of everyone at Second Harvest Foodbank of Southern Wisconsin, thank you for everything you helped us accomplish in 2020. To see the highlights of the 25th Share Your Holidays campaign, click here

12.09.20 Grand Finale  

Yesterday's Grand Finale of NBC15 Share Your Holidays campaign was amazing. Our goal was to raise 5 million meals during our campaign and because of you, we hit 4.37 million meals to our friends and neighbors facing food insecurity due to the COVID-19 pandemic and its economic consequences.

We are amazed at the generosity of NBC15 Madison, all of our amazing sponsors and of course our community who have already donated food, money, or time to this campaign. This has been the most ambitious goal that we have ever launched and it has been matched with an outpouring amount of support. While we have almost reached our goal, the work is far from over. We will continue to work diligently with our community and partner agencies to make sure that your donations are put to work to feed our neighbors and uplift our area. You can help make sure we hit our goal and have the ability to help more people in southwestern Wisconsin get the food resources they need to lead a healthy lifestyle. Make your gift to the campaign now (www.SecondHarvestMadison.org/SYHDonate) or at participating Check-Out-Hunger grocery stores: Hy-Vee, Metcalfe’s Markets, Pick ‘n Save, and Woodman’s. #SYH25


Mike's Miracle Minute Sponsors:

6AM Marketing
Bob's Discount Furniture
BMO Harris Bank
Capital Bank

Chase Brieman, LLC CBRE
Clack Corporation
Colony Brands

Compeer Financial
First Weber Foundation
Front Row Sales & Marketing
Glanbia Nutritionals

J. H. Findorff & Son, Inc
Mariner Finance
Madison Horizons Rotary Club

Madison Partners
National Mutual Benefit
Office Supply. Com

Second Harvest Foodbank Board of Directors
Spherion Staffing
SSM Health St. Mary's Hospital
United Healthcare
Wollersheim Winery




Mike's Miracle Minute Times

6:01am J.H Findorff & Sons
6:40am Compeer Financial
7:25am  BMO Harris Bank
7:55am  Second Harvest Foodbank Board of Directors
8:27am  Capitol Bank
8:57am  United Healthcare
9:58am  Colony Brands
10:26am  Madison Horizons Rotary Club
11:00am  Spherion Staffing
11:20am  National Mutual Benefit
11:58am Hupy & Abraham, S.C
12:58pm  6AM MARKETING
1:21pm  Front Row Sales & Marketing
1:58pm  Mariner Finance
2:58pm  Seva Circle
4:02pm  OfficeSupply.com
4:15pm  Bob’s Discount Furniture
4:40pm  First Weber Foundation
5:00pm  Chase Brieman of CBRE
5:20pm Glanbia Nutritionals
6:00pm  The Madison Partners
6:15pm  Wollersheim Winery
6:58pm  Clack Corporation
7:46pm  The Members of Temple Beth El
9:01pm  Seva Circle
10:01pm SSM Health St. Mary's Hospital



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