23rd Annual NBC15 Share Your Holidays to eliminate hunger
In 1996 NBC15 News Anchor Mike McKinney was looking for the stations next big community project. Remembering back to his childhood and his family’s financial struggles, he decided to hold a food drive at a local grocery store. So at 6 am on a cold and snowy morning, the NBC15 Share Your Holidays to eliminate hunger campaign was born.
That first year Mike and other members of the community, including the National Guard, raised more than 50,000 meals for people struggling with hunger in our community. The next year, when asked about his goal for the number of meals he wanted to raise during Share Your Holidays, his response was profound, “Just one more meal!”
As the number of meals raised grew every year to 150,000 meals, a few years later to 940,000 meals, then more than a million meals each year, his goal would be the same, “Just one more meal!”
In 2017 the NBC15 Share Your Holidays campaign raised more meals than ever before…4.18 million meals. Our goal this year… “One More Meal”.
Why “One More Meal”? Because we know the power of a meal.
A meal can be the difference between:
• A passing and a failing grade on a test in school
• Being able to live a healthy lifestyle, or not
• A mom being able to share a meal with their child instead of having to give her portion to the child
• A senior taking a full dose of their medicine, or having to cut the pill in half to save money
• A dad being able to take their child to the dentist because they have health insurance, or the child suffering because they can’t afford it
In the words of Stacie, a client from one of our rural areas, “Nobody can begin to know what it’s like to open a cabinet and have nothing in there, so to open a cabinet and have food in there… there’s no words to describe it.”
As you can see, a meal is so much more than “a meal” to those struggling with hunger. A meal is comfort on a trying day. A meal is the return of innocence to a child’s face. A meal is hope for a better tomorrow.
Join us during the 2018 NBC15 Share Your Holidays to eliminate hunger campaign and help us provide “One More Meal”!
A SPECIAL THANK YOU TO OUR 2018 SPONSORS:
Mike's Miracle Minute Sponsors:
American Trasmission Co.
BMO Harris Bank
Great Dane Pub & Brewing Company
Summit Credit Union
Grand Finale Sort-a-thon: Naviant, Inc.
Grand Finale Box Sponsor: Chase & J.P. Morgan
Social Media Blitz: Naviant, Inc.
Virtual Food Drive: The QTI Group
Grand Finale Hospitality Sponsor: Clasen Quality Coatings, Inc.