24th Annual NBC15 Share Your Holidays to eliminate hunger

In 1996 NBC15 News Anchor Mike McKinney was looking for the stations next big community project. Remembering back to his childhood and his family’s financial struggles, he decided to hold a food drive at a local grocery store. So at 6 am on a cold and snowy morning, the NBC15 Share Your Holidays to eliminate hunger campaign was born.

That first year Mike and other members of the community, including the National Guard, raised more than 50,000 meals for people struggling with hunger in our community. The next year, when asked about his goal for the number of meals he wanted to raise during Share Your Holidays, his response was profound, Just one more meal!

Building on the power of ONE, we know for our clients that there are so many hopeful moments that fill this blank: “ONE_______makes a difference.” One hug from a smiling volunteer makes a difference. One jar of peanut butter to make a week’s worth of sandwiches. One Saturday pantry because they work 50 hours during the work week and couldn’t get groceries otherwise.

Join us during the 2019 NBC15 Share Your Holidays to eliminate hunger campaign and help us provide hope to those that struggle with hunger in southwestern Wisconsin.


Consider becoming involved with the NBC15 Share Your Holidays campaign by becoming a sponsor. 
Download our sponsorship opportunities here.  Contact Lisa Gundlach, with any questions.



Mike's Miracle Minute Sponsors:

Capitol Bank
Glanbia Nutritionals

Online Sponsor:  

Grand Finale Sort-a-thon:  

Grand Finale Box Sponsor:  

Social Media Blitz:   

Virtual Food Drive: 

Grand Finale Hospitality Sponsor:  


Our Supporters