Food & Fund Drive and Event Marketing Toolkit

Second Harvest Foodbank of Southern Wisconsin's food & fund drive and event marketing kit contains a wide range of tools you can use to make your drive most successful. From banner ads and logos to newsletter verbiage and a customizable poster, you're sure to find valuable ways to spread the word about your food & fund drive. 

Newsletter and Website

Download copy to use on your website and in your print communications.

Facebook and Twitter

Like Second Harvest Foodbank on Facebook, Instagram and Twitter to keep up to date with us:

Fact Sheet 

For Second Harvest Foodbank statistics and information on who we serve, download the fact sheet:

Fact sheet


Use the Second Harvest Foodbank logo to promote your food & fund drive or event. Right click on the logo below and choose "Save image as..." to save the image to your system. This jpg image will suffice for web use and in-house print jobs. If you need a higher resolution image, contact at 608-216-7248. Please share anything that includes the Second Harvest Foodbank logo prior to publication/distribution by emailing it to Thank you for attention to this request which helps celebrate and preserve the Second Harvest Foodbank brand. 

Food/Fund Drive Marketing Toolkit - Logo

Name Usage Guidelines

Use the Second Harvest Foodbank name to promote your food & fund drive. Thank you for adhering to the following guidelines to help celebrate and preserve the Second Harvest Foodbank brand.

  • Preferred: Second Harvest Foodbank of Southern Wisconsin 
  • Acceptable on subsequent reference (or 1st reference if space is tight and the logo is also present): Second Harvest Foodbank


Display a poster to promote your Second Harvest Foodbank food & fund drive or event. There is a large customizable space on which to write your specific details (dates, if collecting funds and/or food, where to bring donations within your building, any special events, any incentives for donating). Download the poster:

8.5"x11" customizable poster

8.5"x11" customizable poster (ink saver)

11"x14" customizable poster

11"x14" customizable poster (ink saver)


Cash Jar Label

Decorate your monetary collection container. Download the Second Harvest Foodbank cash jar label:

Cash jar label

Cash jar label (ink saver)


You can sell pin-ups for $1 or more, have the donors sign their names and proudly display the donated pin-ups in a place where more people will be encouraged to donate. Download the pin-up:


Pin-up (ink saver)

Circle Sticker

Download a sheet of stickers so participants of your food/fund drive or event can proudly display they participated. Use Avery White High Visibility Labels - #5293, 1 2/3” diameter. When printing from the PDF, choose “Actual Size” under Size Options. Do not select "Fit”; this will shrink the artwork and the stickers will be misaligned.

$10 vs. $10 Poster

Download this poster which illustrates how Second Harvest Foodbank can stretch a dollar.

Most Needed Items List

Download this list of most needed non-perishable food and non-food grocery items.


Hunger Stories

The stories of how people come to face hunger are filled with every kind of emotion; from fear and uncertainty to hope and resolve. Just like the fact there is no one face of hunger, similarly, there is no one story of hunger either. View these Hunger Stories to understand what it's like to live with food insecurity.

Banner Ads

Adding one of these banner ads to your website is easy. Simply right click on the image and choose "Save image as..." to save the image to your system. Then insert the image on to your website as you normally would. The pixel size of each ad is listed below the ad. Please link the ad to your organization's webpage or intranet page about your food/fund drive or to your Virtual Food Drive fundraising Team Page.

 Food/Fund Drive Marketing Toolkit - Banner ad - 300x250

300w x 250h 


Food/Fund Drive Marketing Toolkit - Banner ad - 250x250 

250w x 250h


Food/Fund Drive Marketing Toolkit - Banner ad - 428x60_Father and Baby 

Food/Fund Drive Marketing Toolkit - Banner ad - 428x60_Kid1 

Food/Fund Drive Marketing Toolkit - Banner ad - 428x60_Kid2 

Food/Fund Drive Marketing Toolkit - Banner ad - 428x60_Senior

428w x 60h


 Food/Fund Drive Marketing Toolkit - Banner ad - 160x600_Father and Baby        Food/Fund Drive Marketing Toolkit - Banner ad - 160x600_Kid1        Food/Fund Drive Marketing Toolkit - Banner ad - 160x160_Kid2        Food/Fund Drive Marketing Toolkit - Banner ad - 160x600_Senior

160w x 600h