Food & Fund Drive and Event Marketing Toolkit
Second Harvest Foodbank of Southern Wisconsin's food & fund drive and event marketing kit contains a wide range of tools you can use to make your drive most successful. From banner ads and logos to newsletter verbiage and a customizable poster, you're sure to find valuable ways to spread the word about your food & fund drive.
Newsletter and Website
Download copy to use on your website and in your print communications.
Facebook and Twitter
For Second Harvest Foodbank statistics and information on who we serve, download the fact sheet:
Use the Second Harvest Foodbank logo to promote your food & fund drive or event. Right click on the logo below and choose "Save image as..." to save the image to your system. This jpg image will suffice for web use and in-house print jobs. If you need a higher resolution image, contact FFD@shfbmadison.org at 608-216-7248. Please share anything that includes the Second Harvest Foodbank logo prior to publication/distribution by emailing it to FFD@shfbmadison.org. Thank you for attention to this request which helps celebrate and preserve the Second Harvest Foodbank brand.
Name Usage Guidelines
Use the Second Harvest Foodbank name to promote your food & fund drive. Thank you for adhering to the following guidelines to help celebrate and preserve the Second Harvest Foodbank brand.
- Preferred: Second Harvest Foodbank of Southern Wisconsin
- Acceptable on subsequent reference (or 1st reference if space is tight and the logo is also present): Second Harvest Foodbank
Display a poster to promote your Second Harvest Foodbank food & fund drive or event. There is a large customizable space on which to write your specific details (dates, if collecting funds and/or food, where to bring donations within your building, any special events, any incentives for donating). Download the poster:
Cash Jar Label
Decorate your monetary collection container. Download the Second Harvest Foodbank cash jar label:
You can sell pin-ups for $1 or more, have the donors sign their names and proudly display the donated pin-ups in a place where more people will be encouraged to donate. Download the pin-up:
Download a sheet of stickers so participants of your food/fund drive or event can proudly display they participated. Use Avery White High Visibility Labels - #5293, 1 2/3” diameter. When printing from the PDF, choose “Actual Size” under Size Options. Do not select "Fit”; this will shrink the artwork and the stickers will be misaligned.
$10 vs. $10 Poster
Download this poster which illustrates how Second Harvest Foodbank can stretch a dollar.
Most Needed Items List
Download this list of most needed non-perishable food and non-food grocery items in:
The stories of how people come to face hunger are filled with every kind of emotion; from fear and uncertainty to hope and resolve. Just like the fact there is no one face of hunger, similarly, there is no one story of hunger either. View these Hunger Stories to understand what it's like to live with food insecurity.
Adding one of these banner ads to your website is easy. Simply right click on the image and choose "Save image as..." to save the image to your system. Then insert the image on to your website as you normally would. The pixel size of each ad is listed below the ad. Please link the ad to your organization's webpage or intranet page about your food/fund drive or to your Virtual Food Drive fundraising Team Page.
300w x 250h
250w x 250h
428w x 60h
160w x 600h